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HAIR BY NICO IS A PROUD PRAVANA HAIR COLOR STUDIO


PRAVANA'S PHILOSOPHY

We as hair stylists, have transcended... Our craft has become more than just a series of salon services. Our method of servicing clients has evolved to a total or holistic approach to beauty. It is no longer about copying a style from a magazine. It's about creating personalized looks that enhance both the inner and outer beauty of our clients. Personality, lifestyle and daily routine are now as important as face shape, coloring and texture.



INTRODUCING PRAVANA

PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves.


PRAVANA realizes the world is not one color. This idea of globalization has been reflected in our products, ensuring they meet the diverse needs of our multi-textural clients. PRAVANA products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovative American technology. The end result... a global fusion of excellence.


PRESIDENT AND FOUNDER

Pravana International creator Steve Goddard is a 30-year veteran to the beauty industry. He began his long career as a way to support himself while attending college, and has gone on to work for some of today's largest companies in the beauty business.


Shortly after leaving school, Goddard joined Redken as the manager of its product evaluation salon, and climbed the ranks as a platform artist and later in the marketing department, where he was promoted to Senior Vice President of Marketing & Advertising. Shortly thereafter, Goddard became Senior Vice President of Global New Product Development of professional products for Revlon, relocating to Barcelona, Spain. In quick succession, he then became the General Manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became President and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.

In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: Pravana International, a company dedicated to the development of Naturceutical TM hair care and color products for professional salons and spas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard.






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