PRAVANA'S PHILOSOPHY
We as hair stylists, have transcended... Our craft has become
more than just a series of salon services. Our method of servicing clients has
evolved to a total or holistic approach to beauty. It is no longer about
copying a style from a magazine. It's about creating personalized looks that
enhance both the inner and outer beauty of our clients. Personality, lifestyle
and daily routine are now as important as face shape, coloring and texture.
INTRODUCING PRAVANA
PRAVANA is proud to unveil a unique collection of highly sophisticated and professional products paired with enlightening education to guide you in your evolution of beauty. Even the name PRAVANA has an ancient Sanskrit meaning of "the source of all things." It all begins within ourselves.
PRAVANA realizes the world is not one color. This idea of
globalization has been reflected in our products, ensuring they meet the
diverse needs of our multi-textural clients. PRAVANA products are a unique
hybrid of European artistry, ancient Mayan natural botanicals and innovative
American technology. The end result... a global fusion of excellence.
PRESIDENT AND FOUNDER
Pravana International creator Steve Goddard is a 30-year
veteran to the beauty industry. He began his long career as a way to support
himself while attending college, and has gone on to work for some of today's
largest companies in the beauty business.
Shortly after leaving school, Goddard joined Redken as the
manager of its product evaluation salon, and climbed the ranks as a platform
artist and later in the marketing department, where he was promoted to Senior
Vice President of Marketing & Advertising. Shortly thereafter, Goddard
became Senior Vice President of Global New Product Development of professional
products for Revlon, relocating to Barcelona, Spain. In quick succession, he
then became the General Manager of Rusk, a division of Conair, and in 1999,
joined Wella Corporation as President and CEO. In 2001, Goddard became
President and CEO of Sebastian International and President of Wella's worldwide
Salon Conexxion division.
In 2004, Goddard returned to his creative marketing roots to
launch a new beauty entity: Pravana International, a company dedicated to the
development of Naturceutical TM hair care and color products for professional
salons and spas. "I really wanted to return to the excitement of dealing
with a small marketing company in creating new products," says Goddard.
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